Serving Sturgis since 2000, we have proudly helped thousands of bikers with high quality prescription eyewear.

Open everyday during the Rally, and normal business hours all year long, we are a full service optical shop & state-of-the-art laboratory, all right here in downtown Sturgis.

Let our expertise and fast service make your next pair of biker eyewear. You be impressed with our fabulous quality at a price you won’t believe!