J and J Optical

Do You Ride?

Glasses for Life’s Adventures

J & J Optical

SAME-DAY Sturgis Rally Professionals
Off Exit 30, Next to Indian Motorcycles

85th Anniversary
Sturgis Rally Special!


Pre-order the Prescription Airfoils or Prescription Riley X Sunglasses for Pick-up when you get to Sturgis!  

AND Get a  Great Discount!

We Make You look Great
and See Even Better!

See Great, Look Great
Feel Great

 J&J Optical has been the Sturgis Rally Go-To for Emergency Eyewear Help for Over 25 years! Same-Day Service is Available!

A Google Disclaimer: As a small local family business, we simply can not keep up with the incredible and expensive demands of Social Advertising.
  If you know someone who needs glasses help, please tell them about us. You Have Friends in Eye Places.

Polarized Lenses
How can you get improved, high quality protection for your eyes? By using letting us put polarized prescription lenses into your sunglasses.

What is Polariation?
Polarization diminishes glare, which is light bounced off a reflective surface, such as water or snow. Not only is glare annoying, it can diminish you vision, cause headaches and promote watery eyes.

A polarized lens eliminates glare through a filter, a very thin film that is sandwiched between two layers of lens material. This film, in effect, neutralizes the glare thrown off of reflective surfaces. It does this by being placed at an angle of 90 degrees from the angel of the glare. Since the glare is generally a horizontal effect, by placing the polarization vertically in the lense, glare is neutralized.

Light Adjusting Lenses
How can you get by with wearing just one pair of glasses during the day and night? By using having us use Light Adjusting lenses in your prescription glasses. Photochromatic lenses darken with more sunlight, so your vision is shaded in broad daylight, and your glasses are a clear color at night. These lenses give you excellent vision in fog and at dusk.

Call Jubal at (605) 561-2020
Let’s discuss your particular needs.

Or stop in while you’re in town, whether for the rally or any other time of the year. Take advantage of our extensive knowledge, in-house lab and fast service. 
We want to make your next pair of Rx biker eyewear, whether you live anywhere in the US, world or right here in Sturgis.
Enjoy riding your bike!

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